Privacy Policy
Effective Date July 10, 2026
Revision: 2.0
ECB Humacao, LLC, doing business as Eye Center Boutique ("Eye Center Boutique," "ECB," "we," "us," or "our"), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard information obtained through our website, online forms, customer-service interactions, appointment requests, and SMS/text messaging services. This Policy applies to individuals located in Puerto Rico and the United States.
Scope of This Policy
This Privacy Policy applies to: Visitors to our website; Individuals who submit appointment requests or contact forms; Current and prospective customers; Individuals who communicate with us by telephone, email, or SMS; Individuals who opt in to receive Customer Care or Account Notification SMS messages. Our SMS program is limited to Customer Care and Account Notification communications.
Information We Collect
Depending on how you interact with us, we may collect: Personal and Contact Information (Name, Email address, Mobile or telephone number, Mailing or physical address, Preferred Eye Center Boutique location, Appointment-request information, Information voluntarily provided through a website form or customer-service interaction); Website and Analytics Information (IP address, Browser and device information, Pages visited, Date and time of access, Referring website, Website usage and performance information, Cookie and analytics identifiers); SMS and Mobile Information (Your mobile telephone number, Your name when provided, Records of your consent or opt-in, The date and time of messages, Message content and responses, Message-delivery and interaction status, Opt-out and HELP requests, Information necessary to provide customer service or account notifications). We may use analytics providers, including Google Analytics, to help us understand website usage and improve our services. Our general website and SMS services are not intended for transmitting sensitive medical, financial, or payment-card information. Please do not send detailed medical information, Social Security numbers, payment-card numbers, or other highly sensitive information by SMS.
How We Use Your Information
We may use personal information to: Process appointment requests; Confirm, remind, reschedule, or cancel appointments; Respond to questions and customer-service inquiries; Provide account-related or service-related notifications; Maintain records of SMS consent and communication preferences; Operate, maintain, and improve our website; Analyze website performance and usage; Protect against fraud, misuse, or security threats; Coordinate services with authorized insurers when requested or permitted; Comply with legal, regulatory, insurance, or professional obligations; Enforce our policies and protect our legal rights. Our SMS program is not used to send promotional offers or advertising messages.
SMS Consent and Communication Preferences
You will receive SMS messages from Eye Center Boutique only when you have provided the appropriate consent or initiated a communication that permits us to respond. Eye Center Boutique sends Customer Care and Account Notification messages, including appointment-related communications, responses to customer inquiries, and notices concerning an existing customer relationship or account. Message frequency varies depending on your appointments, account activity, and interactions with us. Message and data rates may apply according to your wireless plan. You may opt out at any time by replying STOP to a message. After opting out, you may receive one final message confirming your unsubscribe request. For assistance, reply HELP to a message or contact us at info@ecbvision.com. Consent to receive SMS messages is not a condition of purchasing goods or services.
Mobile Information and SMS Data Sharing
We do not sell, trade, or otherwise transfer your personal information to third parties or affiliates for marketing purposes. Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging originator opt-in information and consent records will not be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes. We may disclose limited mobile information to vendors and service providers that assist us in operating and delivering our SMS program, such as telecommunications providers, messaging platforms, hosting providers, and customer-support systems. These providers may use the information only as necessary to perform services for Eye Center Boutique and not for their own marketing purposes. Mobile information may also be disclosed when required by law, court order, subpoena, regulatory request, or when necessary to protect the rights, security, and safety of Eye Center Boutique, our customers, or others.
Other Data Sharing and Disclosure
We do not sell or rent personal information. We may disclose information to: Authorized Eye Center Boutique employees and personnel; Service providers that perform services on our behalf; Insurance providers when necessary for authorized insurance or service coordination; Professional advisers, including attorneys, accountants, auditors, or compliance consultants; Government agencies, regulators, courts, or law-enforcement authorities when legally required; A successor organization in connection with a merger, acquisition, reorganization, or sale of business assets. Service providers are expected to process information only for the services they provide to us and subject to appropriate confidentiality and security requirements.
Cookies and Analytics
Our website may use cookies and similar technologies to maintain website functionality, measure performance, understand user activity, and improve the visitor experience. You may control certain cookies through your browser settings or available cookie-management tools. Disabling cookies may affect some website functionality.
Healthcare and HIPAA Information
The general Eye Center Boutique website and SMS program are not intended to collect or transmit detailed medical records or sensitive health information. When ECB Humacao, LLC handles protected health information in a context subject to the Health Insurance Portability and Accountability Act, or HIPAA, that information will be handled in accordance with applicable healthcare privacy requirements and our applicable healthcare privacy practices. SMS and ordinary email may not be fully secure. Do not use these communication methods for urgent medical concerns or to transmit detailed medical information.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. These measures may include access controls, multifactor authentication, encryption, monitoring, and restrictions on employee access. However, no website, electronic-storage system, email service, or SMS transmission is completely secure. We cannot guarantee absolute security.
Data Retention
We retain personal information only for as long as reasonably necessary to: Provide requested services; Maintain appointment and customer-service records; Document consent and opt-out requests; Meet legal, regulatory, insurance, accounting, or operational obligations; Resolve disputes; Protect and enforce our rights. When information is no longer required, it may be securely deleted, destroyed, or anonymized.
Your Rights and Choices
Subject to applicable law, you may request that we: Provide access to personal information maintained about you; Correct inaccurate or incomplete information; Delete eligible personal information; Update your communication preferences; Withdraw SMS consent; Stop certain communications. To submit a request, contact info@ecbvision.com. We may need to verify your identity before completing the request.
Protection of Minors
Our website and SMS services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 without appropriate authorization. A parent or legal guardian who believes a child has provided personal information may contact info@ecbvision.com to request its removal.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect operational, legal, regulatory, or technological changes. The revised Policy will be posted on our website with an updated revision date. Continued use of our website or services after an update is subject to the revised Policy.
Contact Us
Questions, privacy requests, or concerns may be directed to: ECB Humacao, LLC, Doing business as Eye Center Boutique, Puerto Rico, Email: info@ecbvision.com
